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Ariel Pfeffer
El Vendedor de Anhelos

Coming soon

El Vendedor de Anhelos

How to turn what people need into what people want

At twenty-three, a nap and a fisherman's advertisement taught him the lesson that would govern the rest of his life: nobody buys bait, everybody buys the dream of coming home with the best catch. Forty years of business, a life of adventures and the thirty-six tools he picked up along the way, told as a novel rather than a manual.

Who it is for: For anyone who ever had an idea and did not know what to do with it.

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Índice de capítulos.

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Worksheets for this book (23)

The 23 laws that distill the 36 tools of the book.

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Prólogo del libro, para quien se anota en la lista de espera.

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