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El Vendedor de Anhelos
How to turn what people need into what people want
At twenty-three, a nap and a fisherman's advertisement taught him the lesson that would govern the rest of his life: nobody buys bait, everybody buys the dream of coming home with the best catch. Forty years of business, a life of adventures and the thirty-six tools he picked up along the way, told as a novel rather than a manual.
Who it is for: For anyone who ever had an idea and did not know what to do with it.
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The book is written in Spanish.
The details
- Kindle
- 205 pages·October 26, 2026
- Paperback
- 207 pages·October 26, 2026·ISBN 979-8165581151
Amazon sets the price and it changes: it is in the button above.
What you will find inside
Forty years of business told as a novel, in three acts.
- Learning to fish. The first businesses, the first mistakes and the laws that came out of them: validate before you scale, listen to the market when it speaks quietly, do not build what already exists.
- Selling dreams from a small country. How you compete from outside the centre: the conditions list, the five engines of buying, the day he sold the thing that was working.
- Reinventing the category. Leaving someone else's board: the promise that does not frighten, the portfolio, the one-person company.
Every chapter closes with a law: twenty-three in all, each distilled from an episode that actually happened. There are four interludes to breathe between the demanding stretches.
Contents
- Introducción — Por Qué Escribo Esto
- Prólogo — La Carnada
- ACTO I · Aprender a Pescar
- 1. Los Franceses No Querían TV
- 2. El 135
- 3. El Tablero Rojo
- 4. Once Años en el Top 20
- 5. Treinta Pisos
- 6. Catorze Zero Meia
- 7. La Cuenta que No Cerraba
- 8. Llame Ya
- 9. La Versión que Querés Ser (interludio)
- 10. El Negocio de las Multas (interludio)
- ACTO II · Vender Sueños desde un País Chico
- 11. La Lista de Condiciones
- 12. Nadie Compra un Ticket
- 13. ¿Y Si Gano, Me Pagan?
- 14. Todos los Husos del Mundo
- 15. De Tolerado a Deseado
- 16. El Día que Vendí lo que Funcionaba
- 17. Dos Semanas De La Idea A La Percha (interludio)
- 18. Obama Sabor Canela (interludio)
- ACTO III · Reinventar la Categoría
- 19. La Industria que Vende Muerte
- 20. La Promesa que No Da Miedo
- 21. El Portafolio
- 22. La Empresa de Una Sola Persona
- Epílogo — Que Siga la Aventura
The 23 laws that distill the 36 tools of the book.
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Read the first chapter
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