Coming soon
"Lo Voy a Pensar" y Otras Mentiras
Everything worth knowing about marketing and sales, minus your brother-in-law's opinion
Your customer is lying to you. Not out of malice: they do not know why they buy either. They say they chose on quality, but they chose on how it felt; they say «let me think about it» when they already decided no. Forty years spent understanding that illogical, unpredictable creature —the human being with a wallet— in chapters that each end with a tool you can use on Monday morning.
Who it is for: For anyone who sells something and suspects the reasons customers give are not the real ones.
Coming soon. Tell me when it is out
[PENDING]
Índice de capítulos.
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[PENDING]
Prólogo del libro, para quien se anota en la lista de espera.
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Tell me when it is out
Every new autopsy reaches the list first: the short version, the key finding and a few extra things I don't publish anywhere. No spam, no discounts, no "last chance".